ごあいさつ
いま日本の社会は、経済環境の変化に加えてグローバル化の荒波を受け、大きく変貌しつつあります。特に、メディア環境は、ITの発達に伴う多様化、デジタル化、ブロードバンド化等大きな変革が進んでいます。
コミュニケーションツールの多様化に伴い、いわゆるマスメディアを使って大量に広告するという時代から、交通媒体、インターネット等を戦略的に組み合わせたクロスメディアの企画・提案が重要な時代となっています。
また、こうした環境変化のもとに、広告会社の役割も、単に広告業務にとどまらず、総合的なマーケティング企画業務にも拡大されてきています。
このような状況の中で、当社は堅調なニーズがある交通広告を中心に、他のメディアと組み合わせ、より効果的なコミュニケーション提案を行なっています。とりわけ、当社が他社にない「強み」と考えておりますのは、駅・車両・店舗さらにはSuica等のJR東日本グループが持つさまざまな資源および当社の積み上げてきたノウハウをクライアントのニーズとうまく組み合わせることにより、当社独自のビジネス企画を開発し、提案できるマーケティング・ノウハウを有していることであります。
コミュニケーションの社会的役割は、企業にとっても生活者にとってもますます重要性を増しており、人々の生活の内容や質そのものにまでかかわってきています。
当社は、創立20年を節目として、将来のさらなる飛躍に向け、新たな基盤を整備しつつ、着実な成長を持続させ、独自のビジネスの創造に向けて、新たな挑戦のスタートをきることとします。
Message from the President
Japan is currently undergoing a dramatic transformation as a result of the changes in the economic environment and the whirlwind of globalization.
Particularly large-scale reforms are taking place in our media environment, such as diversification associated with advancements in information technology, transformation to digital platforms, and growth of broadband systems, to name but a few.
Along with the diversification of communication tools, we are transitioning from an age of large-scale blanket advertising utilizing the mass media, to an age in which the planning and proposing of cross-media solutions that strategically combine such as transit media and the Internet, are coming to play an increasingly important role.
In the context of this changing environment the role of an advertising company is no longer restricted to straightforward advertising operations, but has been expanding to include comprehensive marketing planning operations as well.
Under these circumstances, jeki has been making even more effective communication proposals by focusing on transit ads for which there is a solid and steady need, in combination with other media vehicles. One factor which we consider to be our particular strength that no other company has is the possession of marketing expertise that allows us to develop and propose unique business plans. This is made possible by successfully combining our clients’ needs with an array of resources that the East Japan Railway Company Group has, such as train stations, train cars, stores, and Suica, etc., as well as the expertise which our company has accumulated over the years.
Communication plays an increasingly important role in society, both to companies and to consumers. It is even related to the content and quality of people’s life itself.
On this milestone twentieth anniversary, to realize a further leap into the future, we will continue our pattern of steady growth while building new infrastructure, and engage in new challenges with a view to creating unique businesses.
